Why Hire a Professional Photographer?
Why should I hire a professional photographer?
“A picture may be worth a mere 1,000 words in other circles, but in real estate, it enters the realm of deal or no deal.”- Los Angeles Times
The Internet is the #1 source of home buyer research. It is crucial to have the photos of your home catch their eye. Buyers are tech-savvy and expect to be impressed. Professional photography delivers a stellar first impression that leads buyers away from their computer and into your listing.
- The Proof ~ The Wall Street Journal recently reported “listings with nicer photos gain anywhere between $934 and $116,076.” Hiring a local professional photographer who has already invested their time and money into equipment and training can save you time and money.
- Set Yourself Apart ~ Be viewed as an industry expert by including professional real estate photography in your marketing plan. Your standard of excellence will set you apart from the competition and send the message to sellers that they deserve nothing less than the best. By partnering with a professional photographer, you not only portray yourself as an industry leader who surrounds them self with a team of experts, you also free up time to focus on what you do best — running your business, getting more leads, and closing deals! . It shows you’re serious about selling their home and reinforces their decision to give you the listing. You’re selling the most expensive thing your client owns, spending a hundred to have amazing pictures is worth it. People will notice and it will greatly improve your own image. Marketing a property doesn’t stop at putting it on the MLS.
- Your Time is Valuable ~ As an agent, why waste your valuable time traveling to take images of your properties only to have those images do the opposite of what you would hope to accomplish? Pictures are the most important ingredient to any successful real estate marketing campaign, so why not ensure that you are getting the best? To really put your best foot forward, hire a professional and get the images you need today.
- Increased Potential Buyers ~ Hiring a professional photographers will get more buyers looking at your listings and your services as a real estate agents. Keep in mind that buyers are looking at hundred of listings and will make their initial selection based on the photos. Listings with bright colors and beautiful blue skies will jump at buyers. All those other pictures that look like they were taken from a rocking boat on stormy night do not.
- The Right Equipment: ~ Professionals photographers use the proper equipment, ultra-wide angle lenses, professional grade DSLR’s, proper lighting equipment as well as the industry standard post production software. Not only does the professional have the equipment, they also know how to use the equipment properly. Remember, buying a baby grand piano doesn’t make you a pianist!
- Artistic and Technical Expertise ~ Photography has both a technical and artistic component to each photograph. In order to have a great picture, you need both. The experienced professional uses their skills to photograph a room properly. There are many techniques that a photographer will use, but here is one example that anyone can relate to. A professional understands how lighting affects your shot. The professional can take photos in all lighting conditions and the final results will be what you’d expect from a professional. Artistically, a professional can angle the photo in such a way that makes the room look bigger, or will highlight the selling features of the home.
- Still Not Convinced? ~ please click the link below to watch some of the industry experts explain why you should hire a professional photographer.